Hi, I’m Gavin P. Smith. I offer media, marketing and management consulting services for global businesses and nonprofits. I provide pre-packaged services and handle bespoke projects. I craft beautifully useful, connected ecosystems that grow businesses and build enduring relationships between brands and humans.
Areas of expertise include:
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About Gavin
Gavin’s expertise meets at the intersection of media, marketing, and entrepreneurship. Gavin advises global businesses & nonprofits of all sizes on improving processes and market reach. From start-up launch marketing to brand turnarounds, Gavin has helped hundreds of clients across the industry spectrum.
Gavin holds a Master of Global Management with distinction and Beta Gamma Sigma from Thunderbird School of Global Management, an MBA from the College of William & Mary, and a BA from Wake Forest University.
“Each time a man stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope.” – Robert F. Kennedy
I’m a believer that every connection can create a ripple. 
My Skillsets
Accomplished and results-driven technology professional with over 20 years of diversified, global experience. Respected and known for planning and executing global marketing, customer acquisition and influencer strategies for start-ups and medium-sized private companies. Thrives in fast-paced global environments with a history for achieving high-impact results. Expert in creating win-win opportunities and negotiations for all stakeholders. Effective, motivational leadership and track record for leading teams to peak performance in highly competitive markets. Strategic and savvy technology leader with experience across multiple geographies and diverse customer segments.
The Gavin Report
Fine tuning your press releases is like anything else in marketing. It takes attention to detail, testing and time. If you are just starting out with PR for your business, or you find your current efforts completely lacking, here are some helpful tips for you to improve your campaigns and your results.
Gavin P. Smith Consulting has maintained a long-established relationship with CINCB. Since 2008, I’ve worked with CINCB to produce several iterations of their online presence as their business has evolved. In recent years, I worked with CINCB to develop brand personas for B2B and B2C marketing. This resulted in better brand messaging cohesion across web design elements, content, email marketing and social media.
Content marketing is the best way to encourage inbound sales. With proper use, you can differentiate yourself from your competitors. By providing a shareable resource for your customers and improving your online reputation, your business will build trust. In return, you build your inbound marketing and lead generation.
I’m always on the search for information that can be helpful to our current and potential clients. With that in mind, I found a nice summary article from Adobe CMO that gives a nice, concise set of six principles of social engagement. There are other tactics and approaches, but using these will make your social media approach more successful. They are:
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